TikTok hails 11bn views (and streaming success) for ‘Self Aware’
With labels grumbling off-record to Bloomberg about TikTok caring more about its SoundOn distribution arm and direct relationships with artists, what better time to, ahem, celebrate the latest SoundOn success story? There’s nuance here though. ‘Self Aware’ by rock band Temper City was released and promoted by SoundOn, but there is a label involved too: indie Thirty […]