Zara Larsson and EsDeeKid go gaming in Roblox and Fortnite

Zara Larsson was one of the first artists to enjoy success on Roblox, generating more than $1m of virtual-merch sales from her first activation there in 2021. Now she’s back. Zara Larsson’s Midnight Sun World is the latest virtual experience from Sony’s Immersive Music Studios team. It’s a virtual performance of three songs from Larsson’s ‘Midnight Sun’ album, […]