Argos sees social spike from Kurupt FM-soundtracked campaign

UK retailer Argos may not seem like it has an obvious link to rave culture. However, its social-media ‘Stockroom’ campaign late last year was an amusing take on Boiler Room-style DJ sets. Stats now suggest that it performed well. The retailer worked with agency Billion Dollar Boy and music-licensing firm Lickd on the campaign, which featured the […] The post is from Music Ally.