Too Lost Distribution Review 2025: Pricing, Features & Everything You Need to Know

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Top Reason to Choose Too Lost Distribution

Music stays in stores. If you cancel or discontinue payment to Too Lost distribution, your music won’t be removed from stores. Instead, Too Lost will take 15% of the revenue it generates allowing you to continue to earn and keep it available to fans everywhere.

Things to Note

KYC(Know your customer) requires you to take a picture of your State ID, sometimes a selfie holding your ID, and submit it as proof of identity. Too Lost distribution views KYC as an effective tool for fighting streaming fraud. There's no evidence to support that claim. Artists must submit tax forms when using distribution companies based in the United States. It's required by law, so identifying information is already provided. It's unnecessary for this level of privacy invasion and raises the stakes when it comes to accusations of streaming fraud. Having your music removed due to streaming fraud accusations with Too Lost could result in being added to a global database that bans you from distributing music outright, like a No-Fly-List, but for music distribution tied to your identity. Companies like ChartMob add the songs of unsuspecting artists to playlists that drive bot-generated streams as a way of promoting their service. There is no shortage of scammers offering artists "legitimate streams" from "real listeners" that trick artists into using their service. What KYC implies is that streaming fraud is intentional. Streaming fraud is often accidental, and most artists are victims. What Too Lost wants to do is punish artists to the fullest extent possible for being victims to protect its relationship with Spotify. There isn't anything being offered by Too Lost to compensate for KYC. 

Top Features 

Too Lost Distribution is very feature-rich, so let’s dive into the key features, their value, and whether they’re things you need to get from Too Lost Distribution.

Usage Discovery

This feature informs you of user-generated content containing your music. You get to see the TikTok videos, Instagram stories, and YouTube videos that feature your tracks, which can open the door to other opportunities like influencer partnerships, cross-promotion, and more. Chartmetric provides this information to artists for free, and it’s likely being sourced from them through an API. Being that it’s free to sign up and view this information on Chartmetric, it’s an unnecessary Too Lost feature. It’s pretty much a matter of convenience where you wouldn’t have to check two separate platforms to get the information, but Too Lost delivers far less information than you’d get from the source.

YouTube Channel Monetization

Too Lost doesn’t exclusively monetize through Content ID like most other distributors. The way Too Lost monetizes YouTube is better set up for artists looking to monetize their direct uploads rather than policing third-party uploads. What Too Lost offers is a Multi-Channel-Network. This is like a record label for YouTube. Your channel becomes a subsidiary of Too Lost's channel network. All your uploads get monetized, not just the ones containing claimed music. The downside is that all of the revenue generated by your channel would flow through Too Lost distribution, and they’ll have control over what you can see in your dashboard, as well as whether videos are or aren’t monetized. Additionally, your channel would still have to meet YouTube's Partner Program thresholds to qualify for monetization, so it seems redundant because you don't need it if your channel is monetized. 

Team Members

This feature allows you to give a third party access to your account to view things like your sales performance, release info, etc., but not be able to change anything or withdraw your funds. You can invite individual users and restrict who has access to what. It’s a great feature if you’re working with people who need access to your account.

Other Too Lost Features

Delivery logs inform you of where your release is in the process: Live, Pending, etc. It’s cool, but it could be completely inaccurate. There’s only one way to know if your release is live in a store, and that’s checking to make sure it’s there. This could give you a false sense of security. When you set a release date, either your release is in stores on the date you set, or the distributor dropped the ball. They offer Cloud Storage, but it doesn’t compare to iCloud, Dropbox, or Google Drive, so it doesn’t work as a substitute. Release links; you have companies that specialize in providing these links as a service, and you’d be best served to use one of them. Distributors do not provide you with the full array of features provided by Release Link companies. Publishing Administration is another service they offer, but it is never a good idea to bundle with a distribution service because you may decide to leave and use another distributor, which makes for a messy breakup.

The Rundown 

Model: 

Unlimited Distribution for an annual fee. 

Price: 

Artists: $19.99 annually | Label: $35.99 annually

Transaction Fees: 

PayPal: 2.9% capped at $3

Stores: 

Unlimited inventory 

Distribution to New Stores: 

Undisclosed 

Artists: 

Artists: Each additional artist requires a separate subscription 

Label: Unlimited Artists 

Split Pay: 

Included - Free

Keeps Music Live: 

Yes, drops your revenue share to 85%, keeping 15%, but your music stays in stores. 

Exclusivity:

No Exclusivity clause. 

Customer Support:

Poor 

Content ID:

Included - Keep 100%. 

AI Licensing Policy

No AI plans

Streaming Fraud 

Removal, Fines, Bans. 

Music Fights Fraud Member 

Yes - If another distributor has banned you, you may automatically be banned by SoundCloud. Music Fights Fraud is a database of artists that have been flagged. 

KYA (Know-Your-Artist) / KYC (Know-Your-Customer)

This is promoted as a protective tool and requires you to upload your State ID to verify your identity. The Music Fights Fraud alliance and its members have plans to use this information for their database, which will likely be used for global bans and work as a No-Fly list for music distribution. 

Yes - Too Lost does require KYA/KYC. You must submit a photo of your ID and a Selfie. 

UPC Codes:

Included + Bring your own 

Check the Comparison Charts for the most updated and comprehensive information

Rating 

Transparency: Great. Customer support: Poor. Payment: Ok. Stores: Great - extensive library of stores. Features: Great. Longevity: Hasn't been around very long. Fees: Great - BeatPort, Dolby Atmos, Shazam, and other platforms don't cost extra. Red Flags: KYC/KYA and Music Fights Fraud Member. Track Record: Poor. 

Final Assessment 

Too Lost is a music distribution company establishing itself in the market by throwing everything plus the kitchen sink at artists, by giving access to everything you’d want to know about your release. For someone like me, who’s very demanding with the level of information I want at my disposal, Too Lost completely shuts me up. It provides everything I would ask for and more. I am an analyst/journalist/researcher who loves to dissect and have deep conversations about every aspect of the process. I can admit that the information has almost no bearing on the success or failure of a release. No one is asking for this level of information, and that’s the reason you don’t find it available with other distributors at this price.  No one is asking for this information because it doesn’t impact their bottom line. You only need a distribution company to do three things: deliver your music to stores without errors or delays, collect and distribute on-time payments, and quickly address and resolve any problems with doing those jobs. Too Lost distribution isn’t offering to drive the discovery of your music. It isn’t offering a dedicated support representative, white-glove treatment, or even quality customer service. Tunecore, CD Baby, and Distrokid are like Verizon, AT&T, and T-Mobile. They’ve been around forever, providing distribution at a high level with a massive client base, proving sustainability and scalability. Does Too Lost’s offer make it worth it to risk venturing into the unknown? 

Scale. Scaling a business means growing a company in a way that allows it to handle more business without increasing costs. I have no direct insight into Too Lost Distribution’s financials, but I’ve seen this story before. We have a distribution market where artists want to pay as close to nothing as they possibly can, and digital distribution companies are trying to meet that demand. The standard rate is now in the range of $20 for unlimited distribution across the board. The two biggest pain points in the market are discovery and customer support, but it isn’t scalable for a distributor to try to solve those problems. In attempts to break in and establish a name, we’ve seen service providers try to undercut the market entirely by offering distribution with no upfront fee and only a revenue split or no cost at all. We’ve seen STEM, Amuse, United Masters, and ONERPM. One after the other, we’ve also seen STEM show the majority of their client base the door due to scaling issues, Amuse restructure its pricing and offers, United Masters restructure its pricing and offers, and ONErpm become invite-only. None of their changes were to the benefit of their client base; they became more expensive and removed features from the plans artists signed up for to force an upgrade. 

What stops this from happening with Too Lost Distribution? 

KYA/KYC with Music Fights Fraud is something I find alarming.