SoundCloud Audience Insights: The Only Platform That Tells You Who Your Listeners Are

Every DSP gives you numbers—total streams, top cities, and playlists—but almost none tell you who those streams belong to. SoundCloud does.

It’s the only major streaming platform that reveals the identities of individual listeners, allowing you to see names, profiles, and behaviors behind the data. For artists who value connection over vanity metrics, this is game-changing.

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The “Who” Behind the Numbers

In Spotify for Artists or Apple Music for Artists, you can see aggregated data like total streams and listener counts. You can even estimate engagement by dividing one by the other.

But you never see how often any single listener plays your music. You can’t identify superfans. You can’t reach them directly.

That’s by design—most DSPs are afraid artists will use that data to move fans off-platform.

SoundCloud takes the opposite approach. It shows you your top listeners, lets you view their profiles, and even message them directly.

The Top Listeners Metric

SoundCloud’s Top Listeners tool displays the usernames of people who stream your music the most, along with their total play counts. Each username links to a public profile you can explore.

That means you can identify repeat listeners, follow them back, and study their streaming patterns. You can see who’s liking, commenting, or reposting your tracks and even what other artists they engage with.

This kind of transparency doesn’t exist anywhere else.

Fan Segmentation and Communication

SoundCloud also separates engagement types so you can see not just who listens, but who interacts.

You can view your top fans by plays, likes, reposts, or comments—and use that to shape how you release music or build community.

For example, you could run a monthly “Top 3 Listeners” giveaway, message each one directly, or thank them publicly. That’s the kind of grassroots engagement that turns casual listeners into lifelong fans.

Geographic and Source Data

SoundCloud’s location data goes deeper too. Top Cities and Top Countries can be filtered by engagement type, showing not just where your listeners are but where your strongest supporters live.

Streaming sources reveal how people discover your music—whether through embedded players, social media, DJ apps, or external sites. You can even see which websites or apps send you the most streams.

That level of attribution saves time and ad dollars. It tells you what’s working before you spend more trying to guess.

The Fans Tool

Beyond analytics, SoundCloud’s Fans feature identifies your most engaged listeners across all metrics combined. You can contact them directly through SoundCloud messages, making it one of the few streaming services that supports true fan outreach.

This bridges the gap between streaming and fan relationship management, something every other platform walls off.

Conclusion

SoundCloud is the only major DSP where data looks like people, not numbers.

It gives you the visibility, communication tools, and insights needed to turn listeners into fans and fans into supporters.

For artists who care about understanding and serving their audience, it’s one of the most valuable features in the entire SoundCloud Pro package.

Next in the SoundCloud Pro Guide: [Core Tools and Pro Features →]